Sharpen Your Digital Claws in 2025
Why would they even bother with you if you look like the other guys in a lead's inbox? A surefire way to see an onslaught of "Customer unsubscribed" is loading up shoppers' inboxes with the same stuff at the same time as your competition. Take a look above at the redacted dealers' emails. In a 24-hour window, they all sent the same email from a queue of already written emails by the manufacturer. There's no better way to kill a good lead.
81% of emails are opened on a mobile app. This has a profound effect not only on design but also on the copy. When your email is opened on a mobile device, do they have to pinch to make it fit the screen or scroll left and right to read your copy? It's difficult enough to get opens and click-throughs from desktop emails, your lead will be even more unforgiving on mobile screens.
We find the right words. We ditch the worn-out cliches. We're COVID-19 and computer chip shortage relevant. You won't sound like the other guy. We focus on engagement - keeping your lead in your sales funnel.
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